Wiren, a cutting-edge productivity app for modern teams, approached us to develop a bold, clean, and tech-forward brand identity. Our goal was to create a visual system that reflects focus, clarity, and momentum—designed to stand out in a crowded digital market and connect seamlessly with its fast-moving, efficiency-driven users.
We began with a discovery session to align with Wiren’s vision and user base. Inspired by the app’s focus on clarity and momentum, we crafted a sleek, minimalist brand identity centered around a dynamic logo that symbolizes connection and flow. A crisp blue and slate gray color palette reinforces a sense of focus and trust, while clean typography and custom UI icons bring clarity and consistency across all touchpoints. A comprehensive brand guide ensures a unified presence across the app, marketing materials, and digital platforms.
Primary & secondary logos (horizontal, stacked, and icon versions)
Color & typography system
Custom icon set
Club merchandise mockups (jerseys, cue cases, hats)
Signage concepts (outdoor, indoor, neon)
Social media branding templates
Brand guideline document (PDF)
80%
New Engagements
90+
New Memberships
50%
Boost in Sponsorship
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